We are JLR. ARE YOU?
WELCOME TO JLR
LIVE THE EXCEPTIONAL WITH SOUL
We are the proud creators. The curious minds. Inspired to create unique vehicles, to realise our vision of modern luxury. We work as one. Shaping the future. Motivated by a love for our customer. United by a deep admiration for each other. Our sense of integrity and our spirit of excellent empowers us. Our ambition to grow. Our passion to chart new landscapes of innovation, encourages us to dream. It’s what drives us. To be visionaries. To be creators.
GUIDED BY OUR CREATORS’ CODE
Our Creators’ code has been carefully crafted with our people. It shines in every one of us. This code of behaviours is integral to our ability to achieve our aspirations as an organisation; it is the ‘how’ we deliver. These behaviours will create a mindset that will inspire understanding, collaboration, learning, and staying flexible to achieve high-performing results.
CUSTOMER LOVE
We love our CUSTOMERS
UNITY
We work as ONE
INTEGRITY
We speak the TRUTH
GROWTH
We progress TOGETHER
IMPACT
We are PURPOSE orientated
JLR IS A HOUSE OF BRANDS
Range Rover. Defender. Discovery. Jaguar.
Truly distinct, global brands that embrace our modernist design philosophy and are emotionally compelling and unique.
REIMAGINE. A ROADMAP FOR THE FUTURE
Reimagine is our strategy to realise our vision to be proud creators of the most desirable, modern luxury brands, for the most discerning of clients.
- Reimagine is about becoming carbon net zero by 2039.
- Reimagine is about the renaissance of Jaguar as a pure-electric brand from 2025.
- Reimagine is about our technology and digital services leadership.
- Reimagine is about developing strategic collaborations that allow us to lead not follow.
- Reimagine is about how we transform our industrial operations.
DIVERSITY AND INCLUSION
At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.
FIND OUT MOREINNOVATION OVER THE YEARS
We’ve been automotive industry pioneers for more than six decades. Jaguar debuted in 1935 and Land Rover made its celebrated entrance in 1948.
From then until now, we have been at the forefront of technical innovation in all areas of vehicle development. Through our revolutionary technologies, performance and craftsmanship, we have pushed the boundaries of what the industry considers possible over and over again. Our efforts have led to some of the most iconic nameplates ever to grace the road.